Registration and Welcome Sponsored by FinancialForce.com

Neil Chase and Todd Sawicki will moderate this interactive session in which they discuss with attendees the five pain points publishers face today.

Sponsored by Audience Accelerator 

Wake up the body with a high-energy interval training workout! Tone, sculpt and strengthen the body through drills, plyometrics, calisthenics and weight training. This workout will be as intense as the individual desires. This is complimentary to all summit attendees.

A significant amount of publisher revenue comes from what is known as the transactional RFP business -- standard deals that require no customization but can still take dozens of emails and countless man-hours to pitch for and administer over the course of the campaign. The cost/benefit doesn’t add up, yet our industry persists with this flawed and inefficient process. Learn how leading publishers The Star Tribune and WebMD are implementing Guaranteed Trading Platforms to manage and grow this transactional business in an effort to reduce their sales operational costs. Hear about their broader strategies to build their guaranteed, direct sale business, thereby reducing their inventory's exposure to the discounting of networks and exchanges in an effort to exert better price control and increase net margins.

If last year was the year of "brand as publisher," 2013 is the year of 'brand as newsroom."  Marketers are deeply committed to building branded content but this new language acknowledges the pace that is required to keep content relevant in a Twitter-paced information economy. In this discussion, HuffPost's Janet Balis will share key lessons learned  that inform how brands can think about the connection between content, social and paid media strategies.

Digiday and OpenX fielded a study among industry insiders to understand the current state and future trends of programmatic premium. During this session, we’ll share the results of the study and you'll discover how committed publishers and buyers are to engaging in programmatic trade, the challenges that need to be addressed and plans for continued investment in the year ahead.

In this rapid-fire session, hear from Hearst Digital Media's Kristine Welker and Rodale's Chris Lambiase about what they and their teams are doubling down on in the year ahead.

Native advertising has spread like a wildfire, with many in the industry expecting its continued growth. The truth is, it works. Hear an industry executive discuss how a particular publication defines precisely what native advertising is, the advantages and challenges of this medium, and where it will take the industry in the year ahead -- and beyond.

Sponsored by Right Media by Yahoo!

Today's 24-hour news cycle has made just about everyone a publisher, platforms in particular. Hear from one platform about differentiation in this marketplace, the struggles it has faced competing with both new and legacy publications -- and how this phenomenon will evolve in the future.

Today’s video buyers want efficiency, transparency and control, and they’re finding it in automated environments that offer audience targeting and performance optimization. Meanwhile, publishers are often left on the sidelines as this money migrates toward channels unavailable to their direct sales team. But are public exchanges the only way for sellers to get a slice of the programmatic buying action? Join Henk Van Niekerk, vp business development for the Adap.tv platform, and discover how private video ad marketplaces are enabling sellers to win more agency dollars through their own private ecosystems.

With technology constantly evolving, the battle between editorial and business often puts the CTO directly in the middle. In this session, hear from two industry executives about the challenges and advantages of mobile and social, as well as what is -- and what isn't -- worth fighting for.

In rapid-fire presentations of five minutes, digital-media leaders will present their solutions to an industry problem.

Publishers have seen sharp shifts of audience to mobile devices, but the demand for advertising on mobile hasn’t kept up. Publishers are left with an evaporation of ad revenue as the mobile user continues to be worth far less than the desktop user.  Will the gap ever close?

Most of the advances in ad technology (RTB, private exchanges, SSP's, DSP's, etc) have focused on the buying and selling of remnant inventory.  Yet there has been almost no technology to support the direct sales process, which is still accomplished with email, spreadsheets, paper contracts, fax machines and manual data entry -- virtually no technology.  But Direct Sales remains the most valuable piece for publishers.  Publishers have an opportunity to increase yield and reduce operational costs through technology that's purpose built for programmatic direct.   Learn how this is evolving, what the largest buyers and publishers care about, and how programmatic efficiencies are being brought to the direct buying and selling of premium Class 1 media.

Register here for:
Golf at Grayhawk Golf Club
Guided hiking tour to Camelback Mountain (Cholla Trail)
Skeet shooting

A series of 10-minute business meetings designed to connect VIP delegates (brands, publishers and agency executives) with innovative technology platforms and media companies. These meetings will spark new ideas and relationships between buyers and sellers.

Sponsored by Rubicon

Premium programmatic is all the rage, but why are most publishers reluctant to make their premium inventory available in the marketplace? In this honest and open dialog, publisher veteran Michael Moreau, vp of Gatehouse Media, will discuss why publishers don’t trust programmatic platforms and challenge Seth Demsey, head of ad products and strategy at AOL Networks, on what ad technologies need to deliver in order to make programmatic premium a reality.

With the advent of new technologies, our consumption habits have changed quite a bit. A platform that creates content, Say Media blends the creation and consumption of media, integrating content, community, commerce and marketing. In this session, CEO Matt Sanchez will provide his learnings from launching a Silicon Valley-based ad company and transforming it into the media company of the future.

Digital media has both challenged the current business model but has also created new opportunities. An upstart brand conceived in a Duke dorm room, Mental Floss has grown into a social, digital media and e-commerce brand. Hear from co-founder Will Pearson about the challenges and opportunities of building a brand in the digital age -- and how Twitter helped the brand gain ground.

Automation has arrived in the media world, and sales teams will inevitably grow more specialized and sophisticated. Hear from two publishers about what they expect the future of the modern sales force to look like.

Sponsored by Evolve Media

Researcher Evan Neufeld will present the findings of Digiday's inaugural report, which examines how Fortune 500 brands and their CMOS are navigating the increasingly complicated digital marketplace. He will identify key emerging trends, as well as best and worst practices, and make recommendations for agencies and publishers who want to know where brands will be putting their money in 2013 and beyond.

The LA Times knows what it takes to stay afloat during these ever-changing times. A legacy publisher founded in the nineteenth century, the newspaper is shifting its focus to become a digital-first operation. Hear from svp of digital Emily Smith about the challenges and opportunities of this multi-platform approach.

Publishers have taken a wait-and-see approach to using programmatic methods for selling video ad inventory. That's changing fast, as buyers shift video budgets to programmatic buys. LiveRail CEO Mark Trefgame discusses what publishers need to do in order to benefit.

With the Making Measurement Make Sense initiative, the industry is looking to change the definition of standard measurement. This may have a number of ramifications for both buyers and sellers. In this session, Digiday will speak with two publishers to find out what the new standards mean to them.

In rapid-fire presentations of five minutes, digital-media leaders will present their solutions to an industry problem.

With all of the new competing technologies that have arisen in recent years, publishers are finding it difficult to keep track of them all, much less know how to evaluate them properly. Hear from an industry insider about what to look for -- and what to avoid --  in a technology partner.

As leading publisher advocates, two industry heads decide it is better to put their money where their mouths are and engage publishers in a good old fashioned elevator pitch competition for a $64,000 insertion order. Paul Krasinski, svp of publisher solutions at  Visible Measures and Jon Burke, ad lead at Automattic, will share best practices and invaluable insight for optimizing & monetizing video.